Since 2003

Selected for the GQ100, featured in Playboy
& voted "Favorite Men's Boutique" in the Portland Mercury


Now in Stock...

Penny Stock
Fall Collection,  Now Available.

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Seeking Video Artists

The new store will feature art, but strictly video art...

We are seeking ambitious artists for this new space! 

Please email for more info

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Naked & Famous Denim

The sequel to the best heavyweight denim ever. 
The Elephant 2
22oz. Deep Indigo Japanese Selvage Denim

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The Best Priced Selvage Denim in The World


Our jeans are made from rigid and raw 14.5oz Selvedge denim. Selvedge denim is the only true “vintage” denim as its woven on old-school machines called shuttle looms.
These old looms were commonplace in American denim mills from the late 1800s to the mid-1900s. In the 1950s, with the rising of youth culture, the birth of rock & roll and the creation of Hollywood celebrity culture, the mills soon abandoned these slower special machines and adopted newer, faster, mass production facilities. Several Japanese mills were happy to pick up many of the discarded looms (and also made reproductions of the vintage machines) so that they could revive the art of denim.
Selvedge denim is special because it is rare and expensive, because it cannot be mass-produced, and because each yard of denim is a unique piece of wearable art. Just flip up the cuff of your jeans or look inside the coin-pocket to see the neat white & blue “self edge” (hence the term selvedge), which is the “proof” that this denim is made on a shuttle loom and not a new mass-production loom.

The UnBranded Brand
(Yes, seriously)

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In God We Trust

 The Hand-Etched Flask
Also available in "Cheers Mother Fucker"
Brooklyn, NY.

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Nudie Khaki

Here's Nudie's take on the khaki.
Similar fit to the Slim Jim
Limited Sizes

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Store # 2

I am proud to announce that the Bside6 building on East Burnside and 6th will be the location for our second store. We have the amazing corner location!
Opening mid-November.

More info very soon...

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New this week...

Fall has officially arrived at L\35! 

New fall collections from the following men's brands:
ISAORA, Won Hundred, PennyStock, Norse Projects, B:Scott, Spiewak, Lifetime Collective, Saint James, Nudie, Naked & Famous, RVCA, WESC, Herschel bags, Topo Designs, Billy Kirk and Freshjive.

For Women:
Costume Dept, House of Harlow, Spiewak, Thvm Atelier, Saint James, Nudie, Cheap Monday, Lifetime Collective, Kai-Aakmann and WeSC.

See you at the store! 

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RIP Steve Jobs
He was a true visionary

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Now on Stampt

We are proud to be one of the first stores in Portland to start utilizing Stampt, a San Francisco based customer loyalty program for your iPhone. Download it on iTunes and use it when you come in, just like our current Rewards Card.  

Every $100 spent equals a stamp, get 10 stamps and receive $50 off your next purchase. 
No cards to loose or carry. 
Welcome to 2011!

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